MomSquad Clothing
Brand Strategy & Design / Brand Collateral / Influencer Outreach / Website Design / Social Media Graphics & Management
Momsquad Clothing is an active wear lifestyle brand, for busy moms everywhere; because your day is a workout.
Born out of frustration with the existing activewear brands Momsquad was created to reflect and support our bodies and our lives. Momsquad believes moms deserve to be supported – from their clothing to their village.
Momsquad offers key performance pieces, along with fashion layering items that take you from the gym to a playdate, lunch, or coffee run. Each piece has been wear tested to ensure it can keep up with you. With over 20 years in the fashion industry, combined with real life experience (the founder is a mom & triathlete), they used that knowledge and skill set to make their line comfortable without sacrificing style, fit or paying premium prices.
We worked with Momsquad from the start to launch on a vast variety of services. We created a fun logo mark that features the use of negative space in conjunction with a strong bold sans-serif font. In addition to their branding and collateral we worked on Momsquad’s social channels by providing eye-catching graphics and working on influencer outreach to grow the brand to targeted demographic audiences.
Signed, Ciara facilitated all influencer outreach and collaborations. We were happy to collaborate a giveaway with Iskra a model & influencer with a reach of over 5 million followers across her social channel and 4.9 million on Instagram.
